Digital Marketing Essentials
- Mentored by: Hana Klokner, Gabriel Perelman
- Language: English, Spanish
- Access: Life Time
- Course Starts On: October 1, 2025
Digital Marketing essentials
Digital Marketing
Strategy That Drives Growth
Marketing connects products with people. It’s how businesses grow, gain trust, and build long-term success, across digital platforms, branding, and storytelling.
Why Start a Career in Digital Marketing?
Learn real skills from marketers working in the field. Build a foundation that helps you work across content, data, and digital channels.
Always in Demand
Every business needs skilled marketers.
Remote Friendly
Work for agencies, startups, or go freelance.
Wide Career Options
Social, content, analytics, growth, and strategy.
Strong Pay Range
Salaries go from $55K to $120K depending on the path.
Course trailer
See what you will learn
COURSE OVERVIEW
The Marketing Industry Essentials is an
9-week online course designed for beginners who want to understand how marketing works from branding and content to SEO, analytics, and full campaign strategy.
Learn the full marketing process from strategy to execution ideal for beginners building real-world skills.
Marketing Fundamentals
Digital Channels
Content & Brand Strategy
Analytics & Marketing Plans
Course outline
Detailed weekly overview
Lessons
Chapters
Week 1
3 Chapter
Intro to Marketing & Consumer Behavior
Objective: Learn how marketing helps businesses grow.
Topics:
What is marketing and how it’s used
Basic buyer psychology
The 4Ps: Product, Price, Place, Promotion
Assignment: Analyze a brand and define its target audience and position.
Week 2
3 Chapter
Strategy & Brand Positioning
Objective: Understand how to create a marketing strategy.
Topics:
Building a simple marketing plan
Buyer personas and market segments
Differentiation and positioning
Assignment: Write a one-page marketing strategy for a business.
Week 3
3 Chapter
Digital Channels (SEO, SEM, Paid Ads)
Objective: Learn organic and paid digital marketing.
Topics:
SEO basics and how search engines work
Google Ads and paid traffic
Pros and cons of paid vs. organic growth
Assignment: Do keyword research and build a sample SEO plan
Week 4
3 Chapter
Social Media & Content
Objective: Use social media to promote and connect.
Topics:
Facebook, Instagram, LinkedIn, TikTok basics
Content ideas and scheduling
Social analytics
Assignment: Plan 30 days of content for a social campaign.
Week 5
3 Chapter
Email & Lead Generation
Objective: Use email to drive engagement and sales.
Topics:
Building an email list
Writing campaigns that convert
Automation and segmentation
Assignment: Create a welcome email and promo email for a list.
Week 6
3 Chapter
Branding & Storytelling
Objective: Create brand voice and emotional connection.
Topics:
Brand identity and tone
Storytelling in campaigns
Examples of brand stories that work
Assignment: Write a short brand story and messaging doc.
Week 7
3 Chapter
Data & Performance Analytics
Objective: Track results and improve campaigns.
Topics:
Google Analytics basics
Social insights and reporting
A/B testing
Assignment: Review campaign data and suggest what to improve.
Week 8-9
3 Chapter
Final Plan & Portfolio
Objective: Build a complete marketing plan.
Topics:
Bringing together strategy, content, and analytics
Creating a client-ready plan
Presenting your ideas clearly
Final Project: Create and present a full marketing plan for a real or sample business.
Course benefits
Digital Marketing Course Details
Pre-requisites
Basic knowledge of Notion, Canva, and optional email/SEO tools (free versions work).
Course Format
Online, self-paced learning with expert-led lessons, Mentorship, 1-on-1 Feedback
Language
Lectures and Mentorship are available in English or Spanish
Level
Difficulty level is beginner so anybody can join and learn easily.
Tools & Materials
Google Workspace, Notion, Canva, and optional email/SEO tools (free versions work).
Structure
Lecture Videos, hands-on projects, and portfolio development, Weekly assignments with expert feedback/Mentorship
Categories
Marketing Strategy, Social Media Marketing, Content Marketing, SEO, Email Marketing, Analytics and Performance Tracking, Paid Advertising, Branding and Messaging.
Duration
It’s 9 weeks course, course outline is mentioned above.
Learning Outcomes
Create basic marketing strategies and plans
Use SEO, social media, and email tools
Develop content that aligns with a brand voice
Analyze marketing performance data
Build and present a complete marketing strategy
Learn from
Industry Experts
Gain insights from top Digital marketing professionals who work with leading brands. Our instructors bring real-world experience to help you build the skills needed for success.
Gabriel Perelman
Growth Marketing Specialist - Google ,EnviaFlores.com, Síclo
Learn from
Industry Experts
Gain insights from top Digital marketing professionals who work with leading brands. Our instructors bring real-world experience to help you build the skills needed for success.
Choose your mentor based on the language you prefer to learn in—English or Spanish.
Content Strategist
Builds messaging and creative plans.
$75,000 per year
SEO Specialist
Improves website rankings and traffic.
$85,000 per year
Social Media Manager
Runs content and engagement on platforms.
$70,000 per year
Marketing Analyst
Tracks data, campaign performance, and ROI.
$90,000 per year
Train with the Best. Work for the Best.
Learn from professionals and build the skills to grow your career. Our Courses prepare you for real opportunities across the creative industry.
Who Is This For?
You don’t need experience or a degree—just curiosity, commitment, and the drive to start a career you care about. If you’re ready to pivot or take your first step, this is for you.
In-Demand Careers
Digital Marketer
Manages campaigns, ads, and strategy.
$35,000-$70,000 per year
Content Strategist
Builds messaging and creative plans.
$30,000-$75,000 per year
SEO Specialist
Improves website rankings and traffic.
$39,000-$85,000 per year
Social Media Manager
Runs content and engagement on platforms.
$32,000-$70,000 per year
Marketing Analyst
Tracks data, campaign performance, and ROI.
$45,000-$90,000 per year
Find the plan that suits you
With flexible financing options available, you can focus on building your future in Digital Marketing—without letting cost stand in your way.
Pay in full
No need to worry about monthly payments, make a one-off payment and focus on the course.
$1500 $749
Full tuition
Payment plan
Choose the payment plan that works for you. Divide your tuition into three, four or five easy payments.
As low as
$150
Employer sponsorship
You may be eligible for full or partial tuition reimbursement, so ask your employer about their tuition reimbursement options.
As low as
$0
Get Personalized Guidance
Not sure where to start? Our advisors are here to help. Whether you’re exploring Courses, need recommendations, or have questions about your learning path, we’ll guide you in the right direction.
- Find the right course for your goals
- Get answers to admissions and course questions
- Understand how our programs fit your career path
Fill out the form, and an advisor will reach out to help you take the next step.
Check our frequently
asked questions
What makes Domestika Masters unique?
Domestika Masters combine hands-on projects with personalized mentorship from industry professionals. You’ll develop real-world skills and build a strong portfolio. The interactive platform encourages collaboration, peer connection, and expert feedback. It’s more than just a course. It’s a launchpad for your creative career.
How long do the courses last?
Most courses run for 8 to 10 weeks, with an average weekly commitment of around 10 hours.
How are the courses structured?
Each course includes weekly recorded lectures, live Q&A sessions, project-based assignments, and personalized 1-on-1 feedback. All content is available in the virtual classroom for easy access.
What is the class size?
Courses are capped at 20 students to ensure personalized attention and meaningful interaction with mentors and peers.
Will I earn a certificate?
Yes. Students who complete at least 80 percent of assignments and demonstrates a strong portfolio will receive a Certificate.
Are there any prerequisites?
No prior experience is required. These courses are designed for beginners with a strong career interest in creative fields.
How much do the courses cost?
Pricing varies by course. Flexible installment plans are available, allowing you to divide your tuition into four, five, or six monthly payments. Some students may also qualify for employer tuition reimbursement.
Do I get lifetime access?
Yes. You will have lifetime access to your course materials for ongoing learning and review.
Can I take more than one course at a time?
We don’t recommend it. Each course is designed to fully prepare you for a specific industry. If you realize one isn’t the right fit, you can switch—but taking multiple at once usually leads to a weaker learning experience.
What kind of feedback will I receive?
You’ll receive personalized, actionable video feedback from your mentor, plus additional peer feedback through classroom activities.
What software or materials do I need?
Each course lists its specific tools or software in the syllabus. Most use industry-standard programs, and student discounts or trial versions are often available.
Can I interact with other students?
Yes. Our virtual classroom includes discussion forums and peer review activities to foster collaboration and community throughout the course.
What is the refund policy?
You can request a full refund up to 5 days before the course begins. A prorated refund (minus a processing fee) may be issued within the first two weeks. Transfers to a future term are also possible during the first week.
Got more questions?
Check out our full FAQ, email us at domestikacertifications@cgmasteracademy.com, call us at 1 (800) 959-0316, or schedule a time to speak with an advisor, we’re here to help!
